Maven has been great at balancing profitability and sales velocity. But you've told us you want more control—sometimes you need Maven to prioritize margins, other times you need maximum buy box aggression.
What's New:
The Aggression slider in Advanced settings lets you customize exactly how Maven operates, from ultra-conservative (prioritize profit) to maximum aggression (prioritize velocity).

How It Works:
0.00-0.30:
Maven prioritizes profit margins and frequently tests higher prices. Best for high-margin products.0.31-0.70:
Balanced approach. Your existing Maven strategies default to 0.50 for backward compatibility.0.71-1.00:
Maven prioritizes buy box wins and sales velocity. Perfect for competitive categories or liquidation scenarios.As you adjust the slider, Aura provides real-time guidance showing exactly what to expect at each aggression level.
What This Means for You:
Create multiple Maven strategies with different aggression levels for different scenarios. If you're currently using rule-based strategies for edge cases (like liquidation or high-margin protection), you can now replace them with customized Maven strategies instead.
You can learn more about how Maven's logic now works using our support docs here.